Stop guessing how to do DevRel and start crushing it
Whether you're looking to pivot into developer relations or drive greater results in your current role, this actionable playbook gives you the exact tools to master advocacy strategy and prove undeniable value to the business.
Unlike programming, there are no university degrees or formal courses for developer advocacy. Most people enter this field entirely by chance, learning on the job through costly mistakes and constant uncertainty. Not anymore.
319 pages of playbook
What's inside
The exact playbook, part by part.
"Your book is SO GOOD. This is going to be such a hit. Well done!"
Sam Julien, DevRel leader (Auth0, Okta, Writer)
Strategic Alignment & Market Positioning
Most advocates throw technical content at the wall hoping it sticks. Learn how to analyze your company's growth stage using the AAARRRP framework, define your exact Ideal Customer Profile (ICP), and align your daily advocacy tasks directly with real business goals.
The AI-Era DevRel Portfolio
Standard tech resumes are completely invisible to recruiters now that AI can generate basic code and text. Discover how to build a highly defensible portfolio by picking a product, deeply researching its friction points, and packaging a human-driven strategy that proves you can think past what an LLM can generate.
Cross-Functional & Relational Mastery
Developer advocacy is a deeply relational role, yet many advocates isolate themselves in a silo that frustrates them and other departments. Get a practical guidebook and the exact professional language needed to interface smoothly across your entire company, collaborating seamlessly with marketing, sales, product, engineering, and customer support.
The Conference & Sponsorship Blueprint
Developer marketing teams routinely flush budgets down the drain by doing the exact same cookie-cutter conference booths as everyone else. Learn how to establish a high-converting "Anchor Message," design a 3-step physical booth flow optimized for lead capture, and choose functional merch that guarantees a clear return on event spend.
The 90-Day Execution Blueprint
Entering a new DevRel role without a clear roadmap leads to instant burnout from constant context switching and ambiguous goals. Gain a concrete, week-by-week tactical execution plan for your first three months on the job to systematically map your internal teams, draft your strategy, and ship an undeniable first win fast.
Proving Your Value to the C-Suite
DevRel is often the very first department targeted for layoffs because teams struggle to measure their financial impact. Master the exact formulas to calculate your financial Return on DevRel Spend, quantify your cross-departmental "assists," and report your results to executives in the language of money and retention.
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